Swarovski Thought Cloud

Year: 2013
Material: crystal, metal, industrial clay

For the Digital Crystal exhibition at the Design Museum in London, Swarovski commissioned various designers and artists to work with their crystals.

Baas’s “Thought Cloud” outlines a nostalgic future of virtual emotions and sensations. The creation evokes the idea that if personal memories are forgotten, people will live in a dystopian state where virtual life will be the only life.

“The smoke coming from the chimney is not created by an actual fire but rather from the thoughts and memories of the huddled human figure.”